Tuesday, 7 July 2009

This and that re Marketing, Brave New World....

So we sit around and wonder what to do to drive our business forward...advertise say the Marketing Books, but how with only a small or zero budget...well look at blogs, chatlines, Twitter, Facebook and make some "noise" that is vitually free...
If you are farm shop or a local pub get yourself a part-timer who works those late night hours pay him minimum wage or offer free food or wine or an insentive....consider an advertisement in the local paper, that will set you back over £100, thats 20 hours at £5 per hour of blogging, web based chatter and getting your location mentioned....
If you use Yell.com or google solicitors in your area, up pops contact details, some of these will have web addresses, often with the owners contact details on them or info@, or sales@... drop them a line with your offer or product or retail outlet...never add attachments as these are mostly zapped/deleted...
Go to the local University or College , seek staff details often the teachers/lecturuers e-mail addresses are posted, these can be found and used, public domaine, send them your offer...
Always mention the web site, as this builds futher awareness...these new Marketing and Sales Employees build up a great database and give you access to potential new customers...you must remove names if requested and of course the redemption levels are low, but paper vouchers redemption is known to be less than 1% (1 in every 100 printed) but blogging, creating "noise" can ahieve 3-4 %....

You think this is a young persons game, well 38% of blog/social chat lines and web based reviews on product, locations or destinations are from the 35+ age profiles, fasted growing broadband users are the 50+ .....wheres your target market these days!!

Tap into Associations, everything from A-Z will show, most of these hobbists, clubs or associations post the members details, get busy say hello and invite them in with an offer, discount or something free...all creates noise and builds awareness....

Our Virtual Employyees create hundreds of links, chatter, noise and awareness for our brand Wrapid, we have a budget of £100 a week, we get 20 hours of noise...you can too....

Want more see www.wrapid.com, ask info for info....

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